Tag Archives | General

Congressman Polis’ Grills Attorney General Holder About Fed’s Medical Marijuana Policies

Update: Huffington Post article and C-Span video.

I’ve spoken to two reporters today inquiring about Colorado Congressman Jared Polis’ medical cannabis-related questions to Attorney General Holder at a congressional committee hearing that was otherwise a ‘bloodbath’ for Holder—getting grilled about the guns and Mexico fiasco—when Polis, who is not a member of the Judiciary Committee, was allowed to ask Holder two questions about medical cannabis enforcement.

Generally written…

Polis first wanted assurances that Colorado’s medical cannabis dispensaries/cultivation centers compliant with state laws—unlike California’s medical cannabis businesses that are not regulated by the state—are not a Department of Justice (DOJ) target. Holder affirmed the basic tenets of the previous Ogden and Cole memos, and wouldn’t provide assurances, but, re-iterated the DOJ stance that enforcing medical cannabis laws, notably in a state like Colorado with its rules and regulations, and with limited federal resources at hand, is a low law DOJ enforcement priority.

The second Polis question was about banking and medical cannabis businesses in Colorado, where he pushed Holder to acknowledge that the DOJ is not placing a priority on interfering with state compliant medical cannabis businesses and banking concerns.

I assume there will be news and industry coverage later today and tomorrow about this unexpected, but informative exchange between Representative Polis and Attorney General Holder.

NORML Blog, Marijuana Law Reform

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Michigan Medical Marijuana Law Destroyed by Dow-Baby Attorney General

Michigan Medical Marijuana Law Destroyed by Dow-Baby Attorney General
By Carl Adams, Cannabis Culture – Thursday, December 1 2011 CANNABIS CULTURE – Michigan's Attorney General Bill Schuette and his allies in the state legislature have gutted the state's medical marijuana program, forcing closure of most dispensaries and
Read more on Cannabis Culture

Introducing the New Face of the Medical Marijuana Industry
Up to this point, the websites that have been available have an abundance of information but are challenging to navigate. DOOBONS believes the medical community needs to see a much simpler format and user-friendly interface.
Read more on San Francisco Chronicle (press release)

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General Mills and Cheech-n-Chong Team Up To Sell Magic Brownies, Sort Of

General Mills selling ‘magic brownies’? Flaming Pole Festival in the desert? The need for fiber? Cheech-n-Chong?20110922 magic brownie1 39 General Mills and Cheech n Chong Team Up To Sell Magic Brownies, Sort Of

Well…I guess the Baby Boomers are now squarely in control as they’ve successfully married ‘pot’ culture to a candy bar-like laxative through mass marketing.

Well done!

Watch the video and checkout the over-the-top marketing here.

Cheech and Chong pitching “magic brownies” for General Mills

By Tom Webb

Updated: 09/22/2011 04:27:46 PM CDT


Cheech and Chong are back, and they’re pitching “magic brownies” – for General Mills.

The stars of 1980s stoner comedies are featured in a funny promotion for Fiber One brownies, a new high-fiber snack targeted at aging baby boomers.

The online-only commercial resembles a movie trailer, and the twist comes at the end: the “magic” ingredient turns out to be fiber, not marijuana.

“Fiber – because now that you’re getting older, you need a new kind of magic from your brownies,” the announcer says.

Cheech’s response: “This is the weirdest movie ever, man.”

The ad campaign began when the General Mills marketing team was brainstorming about the June launch of Fiber One brownies. When a New York ad agency, Modem, floated the magic brownie concept, “We loved the idea and that’s kind of where we started,” said Jim Wilson, a General Mills marketing manager.

Comedians Richard “Cheech” Marin and Tommy Chong were approached and agreed to the project. The pair’s stoner comedies include “Up in Smoke” in 1978, “Cheech and Chong’s Next Movie” in 1980 and “Nice Dreams” in 1981.

“We had to convince them, but we also had to convince General Mills,” Wilson said.

The Golden Valley-based foodmaker is famous as the wholesome home of Betty Crocker, the Pillsbury Doughboy and sports heroes on the Wheaties box. It has strict policies that bar it from advertising on programs with sexual content, excessive violence – even on reality shows where contestants eat bugs.

But the Fiber One magic brownie idea proved popular.

“People really resonated with it when we pitched it internally,” Wilson said. “A lot of those people are boomers, and they thought this could be really fun.”

For now, the campaign is appearing only in new-media channels.

“It’s online video, and it has some support with digital banner ads, and we have a microsite, and we did push it out on our Facebook page,” said General Mills spokeswoman Lisa.Tomassen. “But we’re not doing a ton of outreach. We’re kind of throwing it out there, and seeing the power of viral.”

If the early reaction is any guide, the campaign is generating a lot of buzz. So General Mills may reconsider and build a larger campaign around Cheech and Chong.

“We’re still evaluating that,” Wilson said. “If it really takes off, then we would definitely be looking to see where we can take it next. Magic brownies 2.0.”

Watch it at www.fiberone.com/magicbrownie/

NORML Blog, Marijuana Law Reform

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